An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy Airbnb best embody the entrepreneurial and disruptive spirit of today´s sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb´s leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time. The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features: .Airbnb strategies and practices that will drive customer engagement and loyalty .Expert advice on how to provide phenomenal customer service .Illuminating stories about Airbnb guest and host experiences .Unique leadership principles for activating all stakeholders--including those who share resources and services and more
The rules for government, business, and life that have guided the man who has twice been Secretary of Defense can help everyone find their own path. Rumsfeld has been collecting and writing these rules for decades, but until now, he has never published them, despite high demand.
Umfassend stellt das Buch die wesentlichen Grundlagen und die 44 wichtigsten Instrumente des Change Management vor. Dabei geht es um Leitbilder, Visionen und Werte, Schaffen von Problembewusstsein, Analyse der Unternehmenskultur, Interventions-Design, Kommunikationsmatrix, Pay-off-Matrix, Roadmapping, Appreciative Inquiry, Chatroom, World Café, Debriefing, Lessons Learned, Reinforcement Diagnostic, Kaizen u.v.a. Jedes Instrument wird verständlich erklärt und anwendungsorientiert erläutert . So finden Praktiker für jede Phase des Wandels die passenden Werkzeuge.
The team behind ´How Google Works´ returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle have codified his wisdom in this essential guide.
MEET YOUR GOALS-ON TIME AND ON BUDGET. How do you rein in the scope of your project when you´ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention? Whether you´re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define smart goals, meet them, and capture lessons learned so future projects go even more smoothly. The HBR Guide to Project Management will help you: Build a strong, focused teamBreak major objectives into manageable tasksCreate a schedule that keeps all the moving parts under controlMonitor progress toward your goalsManage stakeholders´ expectationsWrap up your project and gauge its success
Lessons in Project Management:1st ed Jeffrey Mochal