In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." In Billion Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies over and over. There are thousands of books about successful companies, but virtually none about the lessons to be learned from those that crash and burn. Lesson One: The cold hard facts are that between 1981 and 2006, 423 major companies with combined assets totaling $1.5 trillion filed for bankruptcy. Lesson Two: The number-one cause of failure was misguided strategy - not sloppy execution, poor leadership, or bad luck. These strategic errors include pursuing nonexistent synergies; moving into an "adjacent" market that isn't really adjacent and buying more problems than efficiencies through misguided consolidation.Billion Dollar Lessons provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. It draws on vivid examples to help you thoroughly assess potentially disastrous strategies before they bring your company down.Think of Billion Dollar Lessons as the flip side of Good to Great, but just as eye opening and essential as that business classic. Billion Dollar Lessons will keep you from going from good to gone. 1. Language: English. Narrator: Jim Bond. Audio sample: http://samples.audible.de/bk/brll/000702/bk_brll_000702_sample.mp3. Digital audiobook in aax.
Wink and Grow Rich is the fable about a boy being raised by his carpenter father, who is both sick and tired. In fact, he is tired of being sick and sick of being tired. Every day for the last 20 years the carpenter has visited the Well of Wealth and spent a dollar, because it is generally accepted by the townsfolk that if they give generously to the Well, it will in turn give generously to them. On this day, the carpenter is so ill that he is unable to visit the Well, so he entrusts his nine-year-old son, Richard, with a crumpled but treasured dollar and sends him in his place. Along the way, Richard discovers that the Well of Wealth is not where he thought it would be, so he follows a different, more overgrown path, on which he meets an old woman, an optometrist, a plumber, a gardener, a fisherman, a rower, a musician, and an innkeeper. These intriguing and mysterious characters act as guides for Richard and share their wisdom. They have all built their wealth in very different ways, yet there is something about each that is common to all. The story is intended to make the listener think more deeply about the dynamics of wealth creation. The keys to wealth are contained in the story behind the story, the lesson behind the lesson. To find these keys, the listener needs to become better at "seeing" - a philosophy the author sums up as, "What you see is always what you get." 1. Language: English. Narrator: Paul Dann. Audio sample: http://samples.audible.de/bk/mybk/000003/bk_mybk_000003_sample.mp3. Digital audiobook in aax.
Lesson one: She makes the rules. Lesson two: Refer to lesson one. Donovan Morgan rules his billion-dollar international company with an iron fist. But in the privacy of his bedroom, he hungers for an iron lady to rule his body. Lilly Harrison helps her clients tame their personal demons by taming them. Lots of men - blue collar to white collar - enjoy female domination. But the ultra-rich and powerful CEO is alpha to the core. In public, that is. The challenge will be to teach him that bossy isn’t always better. Donovan selects his potential Mistress as carefully as a prime investment opportunity, and negotiates a contract as tight and binding as any corporate takeover. He must ensure his privacy at all cost - even if he has to resort to a little blackmail to ensure her full cooperation. When the indomitable Miss Harrison laughs in his face, tears his contract up, and walks out without a backward glance, it seals the deal. Donovan will have her. Even if she makes him crawl to her side. Warning: A billionaire used to buying everything he could possibly want - except in the bedroom; a Mistress determined to bring him to heel with her sexy red stilettos; inappropriate use of cherry pie and silk ties; and a steel-clad contract that will keep him exactly where she wants him. 1. Language: English. Narrator: Kasha Kensington. Audio sample: http://samples.audible.de/bk/inbl/000025/bk_inbl_000025_sample.mp3. Digital audiobook in aax.
Forbes editor John Tamny uses entertaining stories from sports, movies, popular culture, and famous businesses to demonstrate the basic principles of economics. The Rolling Stones, the Dallas Cowboys, and Paris Hilton become examples of good and bad tax policy. The Godfather, Gone With the Wind, and The Sopranos reveal the downside of antitrust regulation while the Michigan Wolverines' 2007 loss to Appalachian State explains why regulations often fail to achieve their intended purposes. NBA star LeBron James' exploits on the basketball court illustrate free trade and comparative advantage while the cooking of chicken wings makes the case for a stable dollar. Popular Economics is an everyman's guide to how money really works - a lesson politicians try (and fail) to grasp every day. 1. Language: English. Narrator: Daniel Penz. Audio sample: http://samples.audible.de/bk/acx0/033742/bk_acx0_033742_sample.mp3. Digital audiobook in aax.
Never try to catch a falling knife.Ex-NYPD detective Evan Adair has finally figured out what’s good for him: to step back and allow death its dominion. The truth, after all, doesn't bring the dead back. It’s a lesson Adair has had to learn the hard way. But when a brilliant young man dies by violence - the victim of an apparently impossible crime - the case calls out to Adair like a siren’s song. He can’t stay away, not even when it threatens to drag him down into the chasm of his own grief. The mystery draws Adair deep inside the worlds of high finance and high-stakes biotech and lands full of strange fauna and complicated lies. The weapons of choice look like numbers and dollar signs - but the blood they draw runs red...red as the blood that haunts Evan Adair’s dreams. 1. Language: English. Narrator: Adam Barr. Audio sample: http://samples.audible.de/bk/acx0/162144/bk_acx0_162144_sample.mp3. Digital audiobook in aax.
This short but powerful lesson will teach you the basics of what it takes to be rich. This is far from a quick money plan or a pitch for more expensive products; however, it contains the basic elements found within some of our larger works and is intended to be a sampler of those works. Within this 30 minute presentation, you'll learn the keys used by the top money makers in all fields (both online and off), and if you've been chasing success but never quite catching it, you'll learn why! Ishan Rami and Danial Barron Howe have developed a multi-million dollar publishing empire, but it didn't happen overnight. By following the simple steps laid out in this program, you can apply their same techniques to your passion or project and skyrocket the results! 1. Language: English. Narrator: Sean Householder. Audio sample: http://samples.audible.de/bk/acx0/046430/bk_acx0_046430_sample.mp3. Digital audiobook in aax.
With the collapse of investment banks, trillion-dollar-plus government bailouts, and decimated retirement portfolios, it's never been more important to understand the "new rules" of making money. Faced with the reality that "investing will never be the same again," Fiscal Hangover may well be the most important audiobook you'll listen to this year.In one easy lesson after another, you'll discover exactly what it takes to profit - and profit grandly - from the simple ideas that form the basis of the new global economy.For the first time in 200 years, American consumers are no longer the driving force behind the world's economy. And now, with Fiscal Hangover, Keith Fitz-Gerald - one of the world's leading experts on global investing - picks apart every important change and shows you the opportunities about to arise. You'll discover how the U.S. role in the world economy is shrinking at unheard-of rates; how and why government intervention may well prevent the U.S. markets from normalizing for years to come; why Asia could well become the center of the financial world; how and why China's yuan is quietly replacing the U.S. dollar as the world's reserve currency; and much more.Most importantly, Fitz-Gerald shows you how to capitalize on each and every trend. His secrets are simple - and so is his advice: get ahead of the biggest movements in the global economy, and you'll be set for a lifetime of riches. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000341/bk_gdan_000341_sample.mp3. Digital audiobook in aax.
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity, which have forewords by financial luminaries and new introductions by the author, you can enjoy some of the best of Bernstein in his earlier Wall Street days. Peter Bernstein's Economist on Wall Street is a collection of work from 1955 to 1970. The audio is especially interesting because so many of Bernstein's observations reflect the most important issues of the present - the outlook for inflation and its control, the intricacies of monetary policy, the future of the dollar, and the dilemmas of household finances. Bernstein was also concerned with developments in portfolio management, including the new influence of institutional investors and rules for optimal asset mixes. He provides light touches, too, as he indulges in fantasies and philosophical musings over a wide variety of topics.With so many years of hindsight, we should not be surprised to find some of Bernstein's predictions running awry. But why? In each instance, these forecasts were biased by memories of the past. There is a big lesson to be learned there. Economist on Wall Street is a remarkable audio work, with lasting relevance and keen insights into the art of investment management, the capital markets, gold and the dollar, and the fun of being alive. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000221/bk_gdan_000221_sample.mp3. Digital audiobook in aax.
Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones. (Lewis Howes, New York Times best-selling author of The School of Greatness) Jon Levy used to be a nerd. Now he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E.P.I.C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team to choosing the right mission and taking the right risks - with plenty of stories from his own exploits to show you how it's done. With the mold-breaking brilliance of Timothy Ferriss' The 4-Hour Work Week and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You'll learn plenty, but the first lesson is easy: nothing good happens after 2 a.m. - except the most EPIC experiences of our lives. 1. Language: English. Narrator: Jon Levy. Audio sample: http://samples.audible.de/bk/adbl/029014/bk_adbl_029014_sample.mp3. Digital audiobook in aax.